Tuesday, October 16, 2012

COMMERCIAL ADS


ADVERTISEMENT : Capi Aqua mineral water

EMOTION : The emotions that can be directly inferred from this advertisement is that if you drink this mineral water you will feel fresh, as fresh as the Siberian mountain. The Siberian mountain represents the feeling of freshness, clean, nature and good for health since the Siberian Larchwood extract contains a natural bioflavanoid known as Taxifolin.

IDEA : The idea they want to deliver is that every mineral drinks that we have may not be as good as this especially to your health. Therefore, this Capi Aqua Sparkling drinks may give you the freshness while replenishing lost vitamins and mineral lost during work out or even out during your daily routine.

CONCEPT : The concept is a woman who is drinking the water with a background of scenery of the Siberian Mountain, showing that when you drink Capi Aqua you'll feel the freshness as if your're on top of the mountain.

RATIONALE : This ads emphatize in a way that if you realized that your body need good sources of fluids to stay healthy because chances of getting wrong sources of water might harm your health.





ADVERTISEMENT : Adios Slimming product.

EMOTION : The emotion that can be seen is the feeling of happy for the slimming result that she achieved through the product. After the good result achieved, people who take this product can simply do what they want to do.

IDEA : The idea is to show that people who are not fat are capable in doing things they want especially exercises, daily routine and many more.

CONCEPT : The concept clearly portray that we can simply say adios to the weight that we dont want just like the tagline.

RATIONALE : The reason behind this ads is to show that if you consume this product you can say adios to your unwanted fat and you have higher chance of loosing weight. The happy lady in the ads shows that by consuming this product people can have their dream ideal shape of body and through this ads they conveyed the message.

Monday, October 15, 2012

STOP BULLYING PSA


EMOTION:  The emotion that can be seen at the beginning of this video is sarcastic, its happened when the two girls were purposely greet the bullied girl by saying "nice shirt" to the girl. The other emotion were the feeling of unworthy, neglected, victimized, shame, heartbroken, hatred and bad. It conclude the feelings of being bullied by someone.

IDEA:  The idea in this video is not to bully people even though through words because words have consequences. It could harm people, especially to innocent people.

CONCEPT:  The concept used in this video is a situation at school where we can find majority of school student will do this to the innocent. Therefore in this PSA, two pretty girls were saying inappropriate things to the innocent. The blood represent the consequences of doing that or saying those inappropriate words, it can kill people in and outside.

RATIONALE:  The rationale of this video of the PSA that has been selected is its because of it is one of the commonest causes of a teenager life nowadays which is bully. Many innocent people out there being bullied by people who are not responsible for any future effect towards what they do.  So the rationale of this video is sometimes words can kill.

Tuesday, September 25, 2012

Knowledge is good only if it is shared ^_^

The name's Zyla Amoza. So basically, purpose of doing this blog is to share my work (like I have one tehee~!).
I don't have a real-world task, like images to be sell or pdf files to be needed by a CEO and stuff but what I have is just my assignments that I did before and who knows one day I'll capable of selling it, making out some money in the advertising line ;)
As once said by Andy Warhol,
Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

See, everything is art and that means it needs to be creative too.
But yeah, I'm not the type of an art person who are creative enough to think of some ideas but I could be one, I mean if I try to ^_^
But to me, blogging is like an art, same as any other method of self-expression. Some are better at it than others.
You people can judge, obviously you can but I can't because I'm not the judge. You know, God didn't tell me to go around judging everybody but seriously I have no problems with that so please yourself. ^_^

So here, some of my ideas and being helped by a friend, a good friend of mine actually.. ^__^



Every woman has the perseverance as men do.

Go green!