ADVERTISEMENT : Capi Aqua mineral water
EMOTION : The emotions that can be directly inferred from this advertisement is that if you drink this mineral water you will feel fresh, as fresh as the Siberian mountain. The Siberian mountain represents the feeling of freshness, clean, nature and good for health since the Siberian Larchwood extract contains a natural bioflavanoid known as Taxifolin.
IDEA : The idea they want to deliver is that every mineral drinks that we have may not be as good as this especially to your health. Therefore, this Capi Aqua Sparkling drinks may give you the freshness while replenishing lost vitamins and mineral lost during work out or even out during your daily routine.
CONCEPT : The concept is a woman who is drinking the water with a background of scenery of the Siberian Mountain, showing that when you drink Capi Aqua you'll feel the freshness as if your're on top of the mountain.
RATIONALE : This ads emphatize in a way that if you realized that your body need good sources of fluids to stay healthy because chances of getting wrong sources of water might harm your health.
ADVERTISEMENT : Adios Slimming product.
EMOTION : The emotion that can be seen is the feeling of happy for the slimming result that she achieved through the product. After the good result achieved, people who take this product can simply do what they want to do.
IDEA : The idea is to show that people who are not fat are capable in doing things they want especially exercises, daily routine and many more.
CONCEPT : The concept clearly portray that we can simply say adios to the weight that we dont want just like the tagline.
RATIONALE : The reason behind this ads is to show that if you consume this product you can say adios to your unwanted fat and you have higher chance of loosing weight. The happy lady in the ads shows that by consuming this product people can have their dream ideal shape of body and through this ads they conveyed the message.
