IDEA: The idea in this video is not to bully people even though through words because words have consequences. It could harm people, especially to innocent people.
CONCEPT: The concept used in this video is a situation at school where we can find majority of school student will do this to the innocent. Therefore in this PSA, two pretty girls were saying inappropriate things to the innocent. The blood represent the consequences of doing that or saying those inappropriate words, it can kill people in and outside.
RATIONALE: The rationale of this video of the PSA that has been selected is its because of it is one of the commonest causes of a teenager life nowadays which is bully. Many innocent people out there being bullied by people who are not responsible for any future effect towards what they do. So the rationale of this video is sometimes words can kill.
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